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VANS. OFF THE WALL







Brand Animation
2023-04



This is a brand animation I created for VANS Skateboarding, combining typography layout and motion design of various skateboard tricks, such as kick flip, manual, and pop shuvit.


The motivation behind this undertaking was the recognition of the existence of numerous wonders in the world that pass by too swiftly to be appreciated.





Based on the motivation, I slowed down the crucial elements of each trick, which also is the most challenging part when I made this video.

Storyboard









VANS on Instagram




























Process




a motion test with a cube
a motion test with a skateboard



with right path and camera angle
with fish eye view

in After Effects with two views

© 2023 HONGJIN LAN