2022-02

Background

Shopsins is a famous restaurant in the Essex Street Market in the Lower East Side. It is known for its extensive (900-item) menu of unusual dishes concocted by chef/ owner Kenny Shopsin.

Menu

The redesign project starts from the menu, aiming to change the original impression of this place.
These four huge menus are affixed to the wall. Each size: 18 x 24 in.

900-item menu

Shopsin's is known for its extensive (900-item) menu. And this is a special point to redesign the menu.